MARKETING ASSISTANT AND SECRETARIAL COURSE PDF Print E-mail



MARKETING ASSISTANT SECRETARIAL COURSE

One great need of secretaries and personal assistants is to understand and develop marketing programs for their products and services. Long term success depends on the ability to maintain a strong body of satisfied customers while continually increasing this body with new customers. Our course builds around the marketing concept, which directs secretaries and personal assistants to focus their efforts on identifying, satisfying, and following up the customer's needs and understanding the marketing process.

You'll quickly learn about marketing and public relations and how a marketing department works as well as developing cutting-edge marketing skills.

DURATION

The course can be successfully completed within approximately 6 – 12 weeks, depending on the learner’s ability to assimilate and interpret the very reader-friendly instructions included in the study material. The learner is required to complete a practical exercises which is submitted to the college for adjudication.  Marks are allocated for the assignment and learners who have obtained an average of 50% for all assignments and the examination, will be awarded a Certificate in Marketing Secretarial Studies.

TARGET AUDIENCE

• Anyone wanting to learn the basic fundamental processes of sales, marketing and branding
• Secretaries, Receptionists and Administrative Staff who want to improve their marketing and business skills.
• Small business owners.
• This course is an introduction to marketing fundamentals and will suit those with no sales and marketing experience or knowledge.

LEARNING CONTENT

The course will cover the following terms and key concepts:

MODULE 1 - SALES AND MARKETING PRINCIPLES

  1. Market research
  2. A market strategy
  3. Target marketing
  4. The marketing mix
  5. Marketing performance
  6. How to developing a marketing plan
  7. Developing effective advertising
  8. Publicity tips
  9. Creative selling
  10. Company and Product Branding


MODULE 2 - PROFESSIONAL SKILLS FOR EXECUTIVE SECRETARIES

  1. The Qualities of a Professional Secretary
  2. The Role of a Secretary in a Company
  3. Diary Management
  4. Business Letter Writing
  5. Telephone Etiquette
  6. Decision Making
  7. Creative Problem Solving
  8. Communication Skills
  9. Project Planning
  10. Composing Faxes, Memorandums and E-mails
  11. Client Care
  12. Work planning
  13. Conflict Resolution
  14. Making Travel/Hotel Arrangements
  15. Filing Systems
  16. Time Management
  17. Organising meetings
  18. Taking minutes at meetings
  19. Petty cash
  20. Assertiveness
  21. Document Presentation
  22. Stress Management


FEES

R2 490,00 includes study material, supplementary reader, Certificate, Examination and Shipping of material with DHL Courier Services.

WE ARE NOW GOING GREEN : This course is now available on CD for R1 590,00 which means that you will receive all your course content on CD and not as printed material.  Help us save the planet by choosing this option. 
 



 

ENROLMENTS FOR THIS COURSE

To enrol your delegate for this course, kindly contact (012) 376 1043 / 072 680 7729 or e-mail Chantelle at This e-mail address is being protected from spam bots, you need JavaScript enabled to view it    

 

Newsflash

RECEPTIONIST AND FRONTLINE TRAINING PROGRAMME
 telephone skills course, telephone training, customer service training, telephone etiquette, receptionist training, front staff training, frontline training, receptionist course, receptionist

COURSE OVERVIEW

» Based on SAQA's Unit Standard ID 15234 NQF Level 5, 4 Credits

First impressions last, and staff who work in any reception area are vital members of the corporate team. Their level of performance is invaluable to the overall success of an organisation. Covering all aspects of the role, from answering the telephone to dealing with visitors, this Receptionist Skills training course is suitable for anyone who works in a "front office" situation. A small investment in our one-day workshop “Receptionist and Frontline Training Programme” will deliver huge dividends in the form of a telephonist/receptionist that will do you proud in every dealing with your visitors, in person or by phone.


OBJECTIVES

• Understand the importance, and use of, the telephone in delivering exceptional customer service
• Understanding the role of the receptionist in the workplace
• Implementing professional behaviour in the workplace according to dress code, voice projection, self image and posture
• Developing communication skills in writing, verbal and telephone
• Developing better customer service in the receptionist environment
• Maintain a clean and safe environment
• Processing and receiving calls
• Know how to deal with challenging callers & visitors
• Gain key skills in appropriate assertiveness
• Become more efficient & effective when dealing with clients and the public
• Manage your voice, deportment and demeanour for maximum advantage
• Convey a professional image to the public, your co-workers and your manager


DURATION, DATE AND VENUE

The course will take place over 1 day - 09:00 to 16:30 as follows:


DATEVENUEREGION
16 August 2010Garden Court, Kempton ParkGauteng
25 August 2010Courtyard Hotel, MowbrayCape Town
14 September 2010The Croft Conference Centre, MidrandGauteng
2 November 2010Garden Court, Kempton ParkGauteng
23 November 2010Courtyard Hotel, MowbrayCape Town

 
LEARNING CONTENT

  1. Communication Skills and How to Use Them
  2. Examining the importance of body language and telephone behaviour.
  3. The Importance of First Impressions
  4. Projecting a professional image.
  5. Preparation and organisation.
  6. Using your voice.
  7. How to remain calm and composed under pressure.
  8. Customer Relations
  9. What influences customer choice.
  10. Understanding customer needs and attitudes.
  11. Dealing with awkward customers on the telephone and face-to-face.
  12. Telephone Techniques
  13. Dealing with incoming calls.
  14. How to sound confident, interested and helpful.
  15. Outgoing calls.
  16. How to deal with telephone calls and visitors simultaneously.
  17. Complaint Handling
  18. Establishing source of complaint.
  19. Remaining polite and helpful.
  20. Turning negatives into positives.
  21. Developing a Personal Commitment to Quality Service
  22. Helping customers to make the right choice.
  23. Discretion and tactfulness.


PRICE/COST OPTIONS

R1 290, 00 per delegate - Includes comprehensive training material, supplementary readers, certificate of completion, refreshments, lunch & snacks and parking vouchers.

ENROLMENT FOR THIS PROGRAMME

To enrol for this course, kindly contact our office at (012) 376 1043.
 

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