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MARKETING ASSISTANT SECRETARIAL COURSE One great need of secretaries and personal assistants is to understand and develop marketing programs for their products and services. Long term success depends on the ability to maintain a strong body of satisfied customers while continually increasing this body with new customers. Our course builds around the marketing concept, which directs secretaries and personal assistants to focus their efforts on identifying, satisfying, and following up the customer's needs and understanding the marketing process. You'll quickly learn about marketing and public relations and how a marketing department works as well as developing cutting-edge marketing skills. DURATION The course can be successfully completed within approximately 6 – 12 weeks, depending on the learner’s ability to assimilate and interpret the very reader-friendly instructions included in the study material. The learner is required to complete a practical exercises which is submitted to the college for adjudication. Marks are allocated for the assignment and learners who have obtained an average of 50% for all assignments and the examination, will be awarded a Certificate in Marketing Secretarial Studies. TARGET AUDIENCE • Anyone wanting to learn the basic fundamental processes of sales, marketing and branding
• Secretaries, Receptionists and Administrative Staff who want to improve their marketing and business skills.
• Small business owners.
• This course is an introduction to marketing fundamentals and will suit those with no sales and marketing experience or knowledge. LEARNING CONTENT The course will cover the following terms and key concepts:
MODULE 1 - SALES AND MARKETING PRINCIPLES - Market research
- A market strategy
- Target marketing
- The marketing mix
- Marketing performance
- How to developing a marketing plan
- Developing effective advertising
- Publicity tips
- Creative selling
- Company and Product Branding
MODULE 2 - PROFESSIONAL SKILLS FOR EXECUTIVE SECRETARIES
- The Qualities of a Professional Secretary
- The Role of a Secretary in a Company
- Diary Management
- Business Letter Writing
- Telephone Etiquette
- Decision Making
- Creative Problem Solving
- Communication Skills
- Project Planning
- Composing Faxes, Memorandums and E-mails
- Client Care
- Work planning
- Conflict Resolution
- Making Travel/Hotel Arrangements
- Filing Systems
- Time Management
- Organising meetings
- Taking minutes at meetings
- Petty cash
- Assertiveness
- Document Presentation
- Stress Management
FEES
R2 490,00 includes study material, supplementary reader, Certificate, Examination and Shipping of material with DHL Courier Services. WE ARE NOW GOING GREEN : This course is now available on CD for R1 590,00 which means that you will receive all your course content on CD and not as printed material. Help us save the planet by choosing this option.
ENROLMENTS FOR THIS COURSE
To enrol your delegate for this course, kindly contact (012) 253 1888 or e-mail Chantelle at
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KINDLY NOTE THAT WE HAVE NO PAST OR CURRENT AFFILIATION OR ASSOCIATION WITH THE INSTITUTE OF PRIVATE EDUCATION AND HAVE NO INTENTION OF AN ASSOCIATION WITH THEM IN THE FUTURE SO WE KINDLY REQUEST THAT NO ENQUIRIES ARE DIRECTED TO THEM.
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