MARKETING ASSISTANT AND SECRETARIAL COURSE PDF Print E-mail

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MARKETING ASSISTANT SECRETARIAL COURSE

One great need of secretaries and personal assistants is to understand and develop marketing programs for their products and services. Long term success depends on the ability to maintain a strong body of satisfied customers while continually increasing this body with new customers. Our course builds around the marketing concept, which directs secretaries and personal assistants to focus their efforts on identifying, satisfying, and following up the customer's needs and understanding the marketing process.

You'll quickly learn about marketing and public relations and how a marketing department works as well as developing cutting-edge marketing skills.

DURATION

The course can be successfully completed within approximately 6 – 12 weeks, depending on the learner’s ability to assimilate and interpret the very reader-friendly instructions included in the study material. The learner is required to complete a practical exercises which is submitted to the college for adjudication.  Marks are allocated for the assignment and learners who have obtained an average of 50% for all assignments and the examination, will be awarded a Certificate in Marketing Secretarial Studies.

TARGET AUDIENCE

• Anyone wanting to learn the basic fundamental processes of sales, marketing and branding
• Secretaries, Receptionists and Administrative Staff who want to improve their marketing and business skills.
• Small business owners.
• This course is an introduction to marketing fundamentals and will suit those with no sales and marketing experience or knowledge.

LEARNING CONTENT

The course will cover the following terms and key concepts:

MODULE 1 - SALES AND MARKETING PRINCIPLES

  1. Market research
  2. A market strategy
  3. Target marketing
  4. The marketing mix
  5. Marketing performance
  6. How to developing a marketing plan
  7. Developing effective advertising
  8. Publicity tips
  9. Creative selling
  10. Company and Product Branding


MODULE 2 - PROFESSIONAL SKILLS FOR EXECUTIVE SECRETARIES

  1. The Qualities of a Professional Secretary
  2. The Role of a Secretary in a Company
  3. Diary Management
  4. Business Letter Writing
  5. Telephone Etiquette
  6. Decision Making
  7. Creative Problem Solving
  8. Communication Skills
  9. Project Planning
  10. Composing Faxes, Memorandums and E-mails
  11. Client Care
  12. Work planning
  13. Conflict Resolution
  14. Making Travel/Hotel Arrangements
  15. Filing Systems
  16. Time Management
  17. Organising meetings
  18. Taking minutes at meetings
  19. Petty cash
  20. Assertiveness
  21. Document Presentation
  22. Stress Management


FEES

R2 490,00 includes study material, supplementary reader, Certificate, Examination and Shipping of material with DHL Courier Services.

WE ARE NOW GOING GREEN : This course is now available on CD for R1 590,00 which means that you will receive all your course content on CD and not as printed material.  Help us save the planet by choosing this option.  
 

ENROLMENTS FOR THIS COURSE

To enrol your delegate for this course, kindly contact (012) 376 4278 or e-mail Chantelle at This e-mail address is being protected from spam bots, you need JavaScript enabled to view it    
 

Newsflash

One goal is to help yourself become aware of how you use your time as one resource in organizing, prioritizing, and succeeding in your studies in the context of competing activities of friends, work, family, etc.

How do you spend your time each day?

Strategies on using time:These applications of time management have proven to be effective as good study habits.
 
1.       Blocks of study time and breaks

As your school term begins and your course schedule is set, develop and plan for, blocks of study time in a typical week.  Blocks ideally are around 50 minutes, but perhaps you become restless after only 30 minutes? Some difficult material may require more frequent breaks. Shorten your study blocks if necessary—but don’t forget to return to the task at hand!  What you do during your break should give you an opportunity to have a snack, relax, or otherwise refresh or re-energize yourself. For example, place blocks of time when you are most productive:  are you a morning person or a night owl?  Jot down one best time block you can study.  How long is it?  What makes for a good break for you?  Can you control the activity and return to your studies?
 
2.       Dedicated study spaces

Determine a place free from distraction (no cell phone or text messaging!) where you can maximize your concentration and be free of the distractions that friends or hobbies can bring!  You should also have a back-up space that you can escape to, like the library,  departmental study center, even a coffee shop where you can be anonymous.  A change of venue may also bring extra resources.  What is the best study space you can think of?  What is another?
 
3.       Weekly reviews

Weekly reviews and updates are also an important strategy.  Each week, like a Sunday night, review your assignments, your notes, your calendar. Be mindful that as deadlines and exams approach, your weekly routine must adapt to them!  What is the best time in a week you can review?
 
4.       Prioritize your assignments

When studying, get in the habit of beginning with the most difficult subject or task.  You’ll be fresh, and have more energy to take them on when you are at your best.  For more difficult courses of study, try to be flexible:  for example, build in “reaction time” when you can get feedback on assignments before they are due.   What subject has always caused you problems?
 
5.       Achieve “stage one”--get something done!

The Chinese adage of the longest journey starting with a single step has a couple of meanings:  First, you launch the project!  Second, by starting, you may realize that there are some things you have not planned for in your process. Details of an assignment are not always evident until you begin the assignment.  Another adage is that “perfection is the enemy of good”, especially when it prevents you from starting! Given that you build in review, roughly draft your idea and get  going!  You will have time to edit and develop later. What is a first step you can identify for an assignment to get yourself started?
 
6.       Postpone unnecessary activities until the work is done!
 
Postpone tasks or routines that can be put off until your school work is finished! 
This can be the most difficult challenge of time management.  As learners we always meet unexpected opportunities that look appealing, then result in poor performance on a test, on a paper, or in preparation for a task. Distracting activities will be more enjoyable later without the pressure of the test, assignment, etc. hanging over your head.  Think in terms of pride of accomplishment. Instead of saying “no” learn to say “later”. What is one distraction that causes you to stop studying?
 
7.       Identify resources to help you
 
Are there tutors?  An “expert friend”? Have you tried a keyword search on the Internet to get better explanations?  Are there specialists in the library that can point you to resources?  What about professionals and professional organizations.  Using outside resources can save you time and energy, and solve problems. Write down three examples for that difficult subject above? 
Be as specific as possible.
 
8.       Use your free time wisely
 
Think of times when you can study "bits" as when walking, riding the bus, etc.  Perhaps you’ve got music to listen to for your course in music appreciation, or drills in language learning?  If you are walking or biking to school, when best to listen? Perhaps you are in a line waiting?  Perfect for routine tasks like flash cards, or if you can concentrate, to read or review a chapter.  The bottom line is to put your time to good use. What is one example of applying free time to your studies?
 
9.       Create a simple "To Do" list
 
This simple program will help you identify a few items, the reason for doing them, a timeline for getting them
done, and then printing this simple list and posting it for reminders.
 
10.   Daily/weekly planner
 
Write down appointments, classes, and meetings on a chronological log book or chart.
If you are more visual, sketch out your schedule
First thing in the morning, check what's ahead for the day always go to sleep knowing you're prepared for
tomorrow
 
11.   Long term planner

 Use a monthly chart so that you can plan ahead.
 Long term planners will also serve as a reminder to constructively plan time for yourself